Baskar Subramanian has taken on a new role as Head of Trade Marketing at Dabur India Limited. He announced the appointment on LinkedIn, marking the beginning of a new chapter in his professional journey with the leading FMCG company.
Raymond Lifestyle Limited has appointed Publicis Groupe India as its integrated marketing partner, bringing creative, media, performance marketing, CRM, digital, reputation and technology mandates under a single network. The move follows a review of its integrated agency business that began earlier this year. It was reported to be worth over Rs 300 crore and overseen … Read more
Riddhi Shah has been appointed Vice President – Product & Revenue Strategy for the Hindi GECs at JioStar, overseeing Star Plus, Colors, Star Utsav and Colors Rishtey. She brings extensive experience in revenue strategy, sales planning, pricing, inventory monetisation and business forecasting, having previously worked with Viacom18, Star India, GoAir, Sahara One, Radio City and … Read more
Ranveer Singh has been named the first India brand ambassador for Ray-Ban and Ray-Ban Meta as Meta brings its next-generation AI glasses to the country. The partnership begins with the “Frame Your True Self” campaign, built around personal style, self-expression and wearable technology. Singh, who has worked with Meta before, said Ray-Ban has always stood … Read more
The Indian Super League has named JSW MG Motor India its title sponsor for the 2026-27 season, bringing back a title sponsor after a gap of three seasons. The competition will now be known as the MG Indian Super League. The announcement arrives at a key moment for the league, which begins on October 10 … Read more
AJIO has named Ahaan Panday as its new brand ambassador, opening a fresh chapter in its fashion and youth-focused storytelling. The association begins with the brand’s 2026 festive campaign, “Festival Is Festivalling”, conceptualised and written by The Script Room. As the face of the campaign, Ahaan brings his distinct style and youthful energy to AJIO’s … Read more
Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a new Durga Pujo campaign showing how festive traditions bring families closer and reconnect people with their roots. Guided by the brand’s “Duniya Ko Rang Do” philosophy, the film explores the link between festivals, family and culture. The story follows a young girl … Read more
Personal care brand mCaffeine has reunited F.I.R. favourites Gopi and Dharna for “By The Blues”, a campaign promoting its new 3-in-1 Brightening Perfume Body Lotion. The film also features co-founder Tarun Sharma and pokes fun at the way skincare is usually advertised. Built around the lotion’s aquatic woody fragrance, said to be inspired by a … Read more