Bollywood actor-producer Aamir Khan has once again reaffirmed his faith in the magic of cinema halls. In a recent media interaction, Khan said, “I want ₹100 from each member of my audience, not ₹125 crore from an OTT platform.” His statement comes amid a growing trend where big-ticket films are opting for direct-to-digital releases, bypassing the theatre experience altogether.
Khan’s sentiment reflects his deep-rooted belief in the communal joy of watching films on the big screen. For him, theatrical releases are not just about revenue—they’re about connection. “The magic of sitting together in a dark hall, laughing, crying, and reacting with strangers is irreplaceable,” he added.
At a time when many producers are tempted by hefty OTT licensing deals, Khan stands firm. His upcoming productions are being planned with a clear preference for cinema-first releases. He believes that true validation of a film comes not from digital views, but from ticket sales and live audience reactions.
Khan’s view also touches on the economics of storytelling. He isn’t chasing the highest bidder; he’s aiming for emotional investment. “If my film moves a person enough to spend ₹100 and a few hours of their life on it, that’s success,” he said.
As streaming platforms continue to reshape the entertainment industry, Khan’s approach serves as a passionate reminder of cinema’s original allure- shared experience, authentic storytelling, and the power of the big screen.
