Touchstone LC has appointed Team Pumpkin to handle its digital and performance marketing mandate in India. The scope includes paid media strategy, campaign execution, audience targeting and ROI optimisation as the learning solutions company deepens its presence across enterprise, healthcare, BFSI and manufacturing sectors.
The partnership supports Touchstone LC’s focus on compliance, onboarding and capability-building solutions delivered through multilingual e-learning, microlearning and immersive formats. Team Pumpkin’s Gurugram office will lead campaigns targeting L&D and HR stakeholders.
Vinod Chithambaran, EVP – Learning Products & Asia Pacific Sales, Touchstone LC, said: “Our mission is to help organisations future-proof their workforce with innovation and measurable talent outcomes. Team Pumpkin’s blend of creative thinking, performance analytics and sectoral insight makes them an ideal partner. With their ROI-driven execution, we aim to strengthen our outreach, enhance brand recall and scale our impact among global HR and business leaders.”
Swati Nathani, co-founder, Team Pumpkin, said: “Touchstone LC is redefining workforce transformation through immersive, localised learning solutions. We’re excited to drive measurable growth and expand the brand’s influence among enterprises seeking high-impact compliance and L&D programmes.”
Founded in 2012, Team Pumpkin will lead performance marketing and analytics-driven digital strategy under this mandate.
