Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio, has announced influencer Apoorva Mukhija, popularly known as Rebel Kid, as the brand ambassador for its sunscreen category. The announcement is accompanied by a new digital film that highlights the brand’s lightweight sunscreen range.

Set against a vibrant poolside backdrop, the campaign features a playful exchange between Rebel Kid and actor Sheeba Chaddha, capturing a humorous generational contrast. The conversation revolves around Aqualogica’s Glow+ Dewy Gel Sunscreen, with its key proposition-ultra-light texture paired with effective protection-brought to life through witty banter.

The film leans into Gen Z tonality, using sharp and relatable dialogue to communicate the product’s benefits. While the sunscreen is described as “lightweight,” the narrative emphasises that it delivers strong performance through new-age UV filters, offering up to 12 hours of photostable protection. The messaging aligns with the brand’s positioning of being easy to use, effective and seamlessly fitting into everyday routines.

Apoorva Mukhija expressed that the product resonates with her lifestyle, especially with increased outdoor exposure, where sun protection becomes essential. She highlighted the sunscreen’s hydrating and non-heavy feel as key factors that make it suitable for daily use.

Lily Jalan, vice president – marketing at Aqualogica, noted that Apoorva’s authentic and unfiltered voice makes her a strong fit for the brand. The collaboration aims to deepen Aqualogica’s connection with younger audiences while reinforcing its positioning as a fun, accessible and performance-driven skincare brand.

The campaign has been rolled out across digital platforms, leveraging influencer-led storytelling to engage the Gen Z audience.