SLOVIC has appointed Tiger Shroff as its brand ambassador, alongside the launch of its new campaign “Gym Ghar Lao”. The initiative positions home workouts as a practical alternative to traditional gym memberships, focusing on accessibility and everyday convenience.
The campaign highlights a range of entry-level fitness equipment, including pull-up bars, resistance bands, dumbbells, and yoga mats-designed to make fitness more approachable for a wide audience. Targeting younger users, working professionals, and even older adults, SLOVIC aims to simplify fitness routines and remove common barriers such as cost, time, and access.
The move comes at a time when physical activity levels in India remain low, with limited gym penetration largely restricted to metro cities. By promoting home-based fitness, the brand is tapping into a growing need for flexible and affordable solutions that fit into daily life.
Tiger Shroff’s association adds an aspirational yet relatable edge to the campaign. Known for his fitness-driven lifestyle, he aligns with SLOVIC’s vision of making fitness a consistent habit rather than an occasional effort.
Distributed across digital platforms, the campaign uses content-led storytelling to reinforce its core message-fitness doesn’t require a gym; it can start at home with simple tools.
With a strong presence across e-commerce and quick commerce platforms, SLOVIC is positioning itself as a go-to brand for accessible fitness-turning the idea of “Gym Ghar Lao” into a scalable, everyday reality for Indian consumers.
