WhatsApp is experimenting with a new paid tier called “WhatsApp Plus,” aimed at users seeking greater personalisation and enhanced chat management. Currently in limited testing, the optional subscription introduces cosmetic upgrades alongside organisational tools without altering the app’s core messaging functionality.
The proposed plan allows users to customise their experience with features like custom icons, chat themes, and personalised ringtones. On the utility side, it expands chat management capabilities, including the ability to pin up to 20 chats-significantly higher than the existing limit of three on the free version. Additional features such as custom chat lists are also being tested to improve organisation within the app.
According to Meta, the initiative is designed to offer added value for users who want more control over how they use the platform. The company is rolling out the feature to a small user base initially to gather feedback and refine the offering before a wider release.
While pricing details are not fully confirmed, reports suggest a potential monthly subscription model, possibly with a trial period depending on the region. Notably, the plan focuses largely on cosmetic and usability enhancements, with no indication of added core features or changes to advertising, particularly in the Status section.
This move signals WhatsApp’s continued exploration of monetisation avenues beyond business messaging, while maintaining its core free-to-use model for the majority of users.
