In a country where heart health is becoming an urgent conversation, Sun Pharmaceutical Industries Limited is turning awareness into action. Its campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has crossed 24.1 million views, with strong traction across YouTube and Meta platforms, signalling growing public engagement around preventive care.
Launched on 26 February 2026, the initiative encourages individuals to adopt simple, everyday habits that collectively build stronger cardiovascular health. At its core is the relatable “Heart-strong Man,” a character symbolising balance, awareness, and consistency-reminding audiences that heart health is shaped by daily choices, not occasional efforts.
The campaign is structured around eight essential pillars: eating better, staying active, managing weight, monitoring blood pressure, sugar and cholesterol levels, avoiding tobacco, regular health check-ups, stress management, and quality sleep. Together, these habits form a practical blueprint for long-term heart wellness.
Beyond digital engagement, the initiative is part of a larger national effort focused on awareness and prevention. Sun Pharma has conducted over 10,000 heart screening camps annually, reaching more than 1.2 lakh individuals. Its CPR training programmes equip over 1.5 lakh people each year with life-saving skills, while patient education initiatives touch over 15 million individuals through clinics and outreach programmes.
Available across platforms including YouTube, Tata 1MG, connected TV, and various apps, the campaign continues to expand its reach.
With ‘Heart ke Liye 8’, Sun Pharma reinforces a simple but powerful message: a stronger heart begins with small, consistent steps taken every day.
