Adidas Originals has unveiled its first co-created Superstar sneaker from India, in collaboration with brand ambassador Ranveer Singh. The launch marks a significant milestone, bringing an Indian creative voice to one of the brand’s most iconic silhouettes.
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The sneaker reflects Singh’s bold and expressive personality, drawing inspiration from the Royal Bengal Tiger-a symbol of instinct, power, and individuality. The design features a classic black-and-white base, elevated with tiger-inspired detailing across the signature three stripes. A bespoke “Ranveer Singh” insignia and jewel-like accents add texture and depth, giving the sneaker a distinctive, high-impact aesthetic.
The campaign introduces the sneaker through an “urban jungle” narrative, blending themes of chaos and control, precision and freedom. At its centre is Singh, embodying these dualities while reflecting the essence of originality that the Superstar has represented for over five decades.
Bhawna Sikka, senior brand director at adidas India, described the collaboration as a landmark moment, highlighting India’s growing influence in global sneaker culture. She noted that the partnership with Singh adds deeper meaning to the launch, given their long-standing association.
For Singh, the project is personal. From owning his first pair during his college days to now co-creating his own version, the journey comes full circle. The design, he shares, is an extension of his identity-bold, instinctive, and unapologetically original.
