Havells India has teamed up with WPP Media to launch Havells mYOUsic-a programme designed to spot, shape, and support emerging musicians across India.
The idea is simple but powerful: find raw talent and give it the tools to thrive. From singers and lyricists to composers and music directors, the initiative brings together diverse creative voices and guides them toward producing 25 original songs within a year. But this isn’t just about making music-it’s about understanding the business behind it. Participants receive training in creativity, copyright, and publishing, ensuring they don’t just create art, but also own it.
The journey kicked off in Delhi-NCR, drawing over 250 on-ground entries and 100+ online submissions. It then moved to Indore, where auditions at Sage University saw participation from over 200 artists. More cities are next in line, expanding the search for India’s hidden musical gems.
What sets mYOUsic apart is its focus on long-term growth. Selected artists enter a structured bootcamp that blends artistic development with industry knowledge-bridging the gap between passion and profession.
For Havells, this initiative goes beyond branding. It’s about building a cultural ecosystem where talent isn’t just discovered but sustained. By combining mentorship, media amplification, and rights awareness, mYOUsic positions itself not as a campaign, but as a launchpad for India’s next wave of independent artists.
