IndiaMART has renewed its creative partnership with Art-E Mediatech, once again entrusting the agency with its full social media mandate as the B2B marketplace looks to strengthen its digital presence and audience engagement.

This marks the second time Art-E Mediatech has secured the brand’s creative responsibilities, reinforcing IndiaMART’s confidence in the agency’s strategic and creative capabilities.

As part of the renewed mandate, Art-E Mediatech will oversee social media strategy, content planning, and integrated campaign execution across platforms. The focus will be on building stronger brand communication, increasing engagement, and deepening IndiaMART’s connection with its growing base of buyers and sellers across the country.

The collaboration aims to enhance IndiaMART’s visibility in the digital ecosystem through insight-led campaigns designed to resonate with a digital-first audience. The agency will continue to work on performance-driven and engagement-focused initiatives that support both brand awareness and customer interaction.

Commenting on the continued association, Dinesh Gulati, Chief Operating Officer at IndiaMART InterMESH, said the company has always been committed to driving digital transformation for Indian MSMEs. He noted that the partnership with Art-E Mediatech will help reflect IndiaMART’s scale, trust, and everyday relevance while showcasing the platform’s impact on millions of businesses nationwide.

Rohit Sakunia, Co-founder of Art-E Mediatech, described the renewed mandate as a strong endorsement of the agency’s expertise in delivering result-oriented communication strategies. He added that the team will continue blending creative storytelling with data-driven insights to further strengthen IndiaMART’s digital footprint.

The renewed collaboration highlights IndiaMART’s continued investment in strategic digital communication as it seeks to expand its reach and reinforce its position as India’s leading online B2B marketplace for MSMEs.