SKINN has expanded its premium fragrance portfolio with the launch of Amalfi Riviera, a new unisex Eau de Parfum under its popular Amalfi collection. The launch marks a significant milestone for the brand as it enters the growing gender-neutral fragrance category, catering to consumers seeking fresh, versatile scents suited for modern lifestyles.
Originally introduced in 2019, the Amalfi line has built a strong identity around Mediterranean-inspired fragrances. With Amalfi Riviera, SKINN extends this successful range while responding to changing consumer preferences that increasingly favour lighter, fresher, and more inclusive fragrance experiences.
Crafted by renowned perfumer Santosh Shinde, the fragrance blends citrus and marine notes designed specifically for warmer climates. The composition reflects breezy coastal freshness, aiming to evoke the feeling of a summer escape along the Italian Riviera.
To support the launch, actor Abhay Deol stars in the campaign film, set against a scenic coastal backdrop that mirrors the fragrance’s relaxed and refreshing character. The campaign highlights themes of freedom, self-expression, and effortless summer sophistication.
Speaking about the launch, Manish Gupta said that Amalfi Riviera represents a natural evolution of the Amalfi franchise and reflects a clear consumer shift toward fresher, expressive, and unisex scent profiles. He described it as the brand’s interpretation of a contemporary summer fragrance that feels inclusive, modern, and full of possibility.
Priced at ₹3,095 for a 90 ml bottle, Amalfi Riviera will be available through SKINN’s official website, branded kiosks, Titan World stores, and leading retail and e-commerce platforms.
