Myntra has introduced a new Affiliate capability within its Ultimate Glam Clan (UGC) programme, strengthening its push toward creator-led commerce and community-driven shopping experiences in India.
The newly launched feature allows creators to monetise their influence by sharing personalised storefronts, curated collections, affiliate-enabled product links, and UGC posts across social media platforms and personal networks. The move comes as content-led discovery continues to reshape how consumers explore fashion, trends, and brands online.
With the latest addition, Myntra aims to build a more scalable and inclusive creator ecosystem by enabling everyday shoppers and digital creators to participate in India’s rapidly growing creator economy. The company said its long-term vision is to empower one million creators through the platform.
Commenting on the launch, Sunder Balasubramanian, Chief Marketing Officer at Myntra, said the creator ecosystem in India is becoming increasingly community-driven and authenticity-led. He added that Myntra sees significant potential in helping everyday users become creators and active participants in digital commerce through tools, visibility, and monetisation opportunities.
Myntra also highlighted the rapid growth of its creator ecosystem. More than 6 million users have already joined Ultimate Glam Clan, collectively creating over 12 million pieces of content on the platform. The company noted that active creators on Myntra have grown from nearly 100,000 per month last year to over 500,000 monthly creators currently.
Users can unlock the Affiliate feature after publishing their first three UGC posts and will earn commissions on eligible sales generated through their affiliate content.
With this launch, Myntra continues to strengthen its focus on creator-driven commerce and authentic digital engagement.
