Terribly Tiny Tales (TTT) and NIVEA India have joined hands to launch Kabhi Kabhi Urvashi, a four-part YouTube micro-series built around NIVEA’s lip care range. Streaming on the TTT YouTube channel, the show weaves the brand into everyday moments – work calls, doom-scrolling, awkward conversations and quiet beats of self-care.
The series follows Urvashi, a young talent manager navigating demanding creators, career anxiety and the emotional complexity of her twenties. Her world includes Veer, an unpredictable creator-boss, and Ojas, a romantic interest who arrives at an unexpected moment. Starring Bhagyashree Limaye, Gaurav Alugh and Jeet Singh Panwar, the show tackles Gen Z realities – loneliness, overthinking and the exhaustion of justifying unconventional careers – with warmth and wit.
Created in TTT’s signature conversational style, Kabhi Kabhi Urvashi blends humour and vulnerability while integrating NIVEA’s lip care range organically into moments of confidence and comfort rather than overt promotion.
Anuj Gosalia, Founder and CEO of TTT, said the best branded stories come from observing habits people follow instinctively. “Lip balms felt like one of those universally intimate habits. We wanted to create something that felt less like advertising and more like a conversation,” he noted.
NIVEA India’s Marketing Director Shweta Dalal added that the collaboration reflects how young India consumes stories today – short, mobile-first and deeply relatable.
The campaign will extend across social and creator-led touchpoints to deepen audience engagement beyond the series itself.
