Netflix India has appointed Nikita Arya as manager, marketing for films and series. Arya brings over 12 years of experience across FMCG, beverages, sportswear, automotive, and technology sectors, having previously worked with The Coca-Cola Company, adidas India, Unilever India, Audi India, and HCL Technologies. At Coca-Cola, she led culture-driven campaigns and brand IPs, while at adidas and Reebok, she handled brand strategy, influencer marketing, experiential activations, and sponsorships.