Indian esports organisation S8UL has announced Campa Energy, the energy drink brand from Reliance Consumer Products Limited, as its title sponsor for the Esports World Cup (EWC) 2026 campaign. The partnership marks a significant moment for Indian esports, bringing together one of the country’s most recognised gaming organisations with a homegrown beverage brand on a global stage.
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The Esports World Cup 2026 is scheduled to take place in Paris, France, from July 6 to August 23, featuring players and organisations from across the world competing across multiple gaming titles.
S8UL, participating in the tournament as part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles this season. The organisation has already secured qualification spots in Fortnite, Honor of Kings and Chess, with campaigns ongoing across additional titles.
Under the partnership, Campa Energy branding will feature across S8UL’s team jerseys, digital content, fan engagement activities and on-ground events throughout the campaign period. The association builds on Campa Energy’s prior involvement in gaming-led initiatives, including the JioBLAST All Stars vs India event featuring S8UL creators.
Animesh Agarwal, Co-founder and CEO, S8UL Esports, described the partnership as reflective of a broader shift in Indian esports – from a sector defined by potential to one earning genuine confidence from major brands and building globally competitive ecosystems.
According to the FICCI-EY Media and Entertainment Report 2026, brand investment in Indian esports is expected to grow further through the year, signalling strengthening advertiser conviction in the segment.
