Integrated marketing agency Team Pumpkin has been appointed as the social media partner for Lavie, one of India’s leading fashion accessories brands, known for its extensive range of handbags, wallets, and lifestyle accessories built around the promise of accessible luxury.
The mandate tasks Team Pumpkin with leading Lavie’s end-to-end digital presence – from platform-native content creation and trend-led storytelling to influencer marketing, community management, and culturally relevant campaigns. The agency’s remit is to deepen the brand’s connection with young, style-conscious Indian women, spanning fashion-forward millennials and aspirational Gen Z consumers.
Lavie has long established itself as a brand rooted in confidence, femininity, and everyday elegance. As it looks to expand its digital footprint, the partnership with Team Pumpkin signals a strategic intent to build an engaged online community that authentically reflects the brand’s identity.
Ayush Tainwala, CEO of Lavie, said: “As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today’s consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for.”
Swati Nathani, Co-Founder of Team Pumpkin, added: “Lavie is a brand with real character – stylish, confident, and deeply rooted in the Indian woman’s everyday life. There is a lot of room to do meaningful work here, and we cannot wait to get into it.”
The win adds a prominent fashion and lifestyle name to Team Pumpkin’s growing roster of consumer brand mandates.
