PepsiCo India has expanded its Sting Energy portfolio with the launch of Sting Classic Kick, a bold new flavour backed by a high-energy campaign film featuring actor Lakshya.
The campaign film, set inside a restaurant, opens with Lakshya walking into a tense standoff between two men and a waiter. After taking a sip of Sting Classic Kick, the scene transforms into a stylised action sequence – complete with slow-motion visuals and peanuts reimagined as over-the-top action props. The film blends humour with cinematic flair to communicate themes of intensity, confidence, and bold energy, staying firmly within Sting’s established youth-first brand universe.
Diksha Bajaj, Category Head – Energy Portfolio, PepsiCo India, said: “With the launch of Sting Classic Kick, we are introducing a bold new flavour that responds to evolving consumer preferences while staying true to the high-energy experience Sting is known for. This reinforces our commitment to growing the category and bringing exciting offerings to consumers.”
Lakshya added: “The action, humour, and confident storytelling come together in a very entertaining way. What makes the campaign stand out is how effortlessly it captures the bold and distinctive appeal of Sting Classic Kick.”
The campaign will roll out across television, digital, social media, influencer collaborations, and outdoor platforms. Sting Classic Kick will be available in 180 ml cans at Rs 30 and 300 ml PET bottles at Rs 20 across retail and e-commerce channels nationwide.
