Omnichannel kidswear platform FirstCry closed FY26 on a cautiously optimistic note, trimming its full-year net loss by 23% to Rs. 203.7 crore from Rs. 264.8 crore in FY25, while growing operating revenue 12% to Rs. 8,547.9 crore.
For Q4 FY26 specifically, net loss reduced sharply by 57% year-on-year to Rs. 48.2 crore, even as operating revenue grew 12% to Rs. 2,162.7 crore. Consolidated adjusted EBITDA for the full year rose 24% to Rs. 486 crore, with margins improving to 5.7% from 5.1% in the previous year.
India’s multi-channel business remained the company’s largest revenue driver, posting Rs. 5,753.3 crore – up 9% year-on-year – while India GMV crossed the significant $1 billion milestone during the fiscal. GlobalBees, FirstCry’s house of brands arm, delivered 20% revenue growth to Rs. 1,894.3 crore, emerging as a strong secondary engine.
Internationally, the UAE and Saudi Arabia operations grew revenue 10% to Rs. 947.4 crore, though management acknowledged pressure from horizontal e-commerce players that entered these markets in 2024. To strengthen its international footing, FirstCry approved an investment of up to AED 34 million – approximately Rs. 88.1 crore – in its UAE subsidiary, funded through IPO proceeds.
On the operational front, the company expanded its rapid delivery service RocketBees from 22 to 62 cities and operated 1,190 modern stores as of March 2026. Annual unique transacting customers grew 8% to 1,103 crore, with orders rising 12% to 4.28 crore.
The company expects both online and offline growth rates to improve structurally in FY27.
