RSPL Group, the FMCG conglomerate behind the Ghadi detergent brand, has launched Ghadi Rapid Wash, a liquid detergent designed specifically for everyday bucket washing. The launch marks the company’s entry into a fast-growing category, aiming to combine modern convenience with affordability for Indian households.

Launched in Kanpur, the brand’s birthplace, the product reflects RSPL Group’s effort to align with evolving home care preferences while staying connected to the washing habits prevalent across millions of Indian homes.

Ghadi Rapid Wash is built to bridge a gap the company has identified between traditional detergent powders and bars and the convenience of liquid formats, with a specific focus on India’s widespread bucket-and-hand wash routine. The goal is to make liquid detergents more accessible across income groups. Using what the company calls Rapid Release Technology, the detergent dissolves quickly in water and works into fabric fibres to lift stubborn stains while reducing scrubbing effort.

Rahul Gyanchandani, Joint Managing Director, RSPL Group, said Indian consumers have long wanted to upgrade their laundry routine, but the market lacked a liquid detergent suited to how they actually wash clothes. He described Ghadi Rapid Wash as combining the brand’s established trust with the convenience of a modern liquid format at an accessible price.

Affordability remains central to the launch strategy. The product is priced at ₹85 for a 900ml pouch, with smaller trial formats also introduced – a ₹5 pack for a single bucket wash and a ₹10 “Judwaa” pack offering two sachets for two washes – aimed at encouraging first-time adoption across price-sensitive markets.