Tata Starbucks has unveiled a revamped version of its Starbucks Rewards programme, introducing a new premium membership category called Reserve while upgrading benefits across its existing Green and Gold tiers. The refreshed programme is designed to make rewards easier to earn, simpler to redeem and more personalised for customers at every stage of their loyalty journey.
Under the updated structure, members will earn one Star for every ₹10 spent at Tata Starbucks outlets. Gold members will now accumulate Stars at 1.2 times the standard rate, while the newly introduced Reserve members will earn Stars 1.3 times faster. The company has also reduced redemption thresholds, enabling members to unlock rewards more quickly.
Customers can attain Gold status by collecting 1,000 Stars within a year of joining the programme. The Reserve tier, aimed at the brand’s most loyal patrons, requires members to earn 5,000 Stars annually and comes with a personalised membership card.
Beyond faster earning rates, the revised rewards programme offers a host of new perks. Members can enjoy personalised offers, birthday treats, milestone rewards, Double Stars Days, complimentary drink customisations every Monday, access to exclusive merchandise, curated coffee experiences and invitations to members-only events.
Commenting on the initiative, Adrit Mishra, Chief Operating Officer of Tata Starbucks, said the company is continually seeking ways to deepen its relationship with customers through meaningful and rewarding experiences. He added that the redesigned programme reflects Starbucks’ commitment to delivering greater value while recognising and celebrating customer loyalty through more engaging and personalised benefits.
The revamped rewards programme is now available across Tata Starbucks stores in India.
