Ergonomics and comfort solutions brand Frido has partnered with HYROX India for its upcoming fitness racing events in Delhi and Mumbai, strengthening its presence in the country’s fast-growing fitness ecosystem.

As part of the collaboration, Frido will serve as the Official Knee Cap Partner for Masters’ Union HYROX Delhi, scheduled from July 24-26, and the Official Nasal Strip Partner for Masters’ Union HYROX Mumbai, taking place from September 17-20.

HYROX, one of the world’s fastest-growing fitness race formats, combines eight one-kilometre runs with eight functional workout stations, challenging participants on endurance, strength, speed and consistency. With the format witnessing increasing popularity in India, Frido’s partnership reflects its focus on supporting athletes through performance-driven wellness solutions.

During the events, the brand will showcase its Orthotics Sports Knee Cap Support, designed to provide compression and stability during high-impact activities, alongside the Frido Nasal Strip Pro, developed to improve airflow and breathing efficiency during intense physical exertion. The products are aimed at helping participants train, compete and recover more comfortably.

Commenting on the partnership, Ganesh Sonawane, Co-Founder and CEO, Frido, said evolving consumer interest in movement quality, recovery and long-term wellness makes HYROX a natural platform for the brand. He added that the association aligns with Frido’s vision of enabling people to move with greater comfort and confidence.

Deepak Raj, Country Head, HYROX India, said India’s rapidly expanding fitness community makes it an exciting market for the global race format. He noted that Frido’s movement-focused products will add value to participants while strengthening the overall event experience.

Through the partnership, Frido aims to engage directly with runners, athletes and fitness enthusiasts while creating greater awareness around the importance of movement, recovery and performance-enhancing support solutions.