Nothing has launched the Phone (4b) RCB Edition today, marking a highly exclusive, limited-run collector’s item that celebrates the brand’s title sponsorship of Royal Challengers Bengaluru and the team’s back-to-back championship legacy.
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Akis Evangelidis, Co-founder and India President of Nothing, said the partnership with RCB brings together two communities driven by the same ambition to challenge convention. He added that the RCB Edition is the brand’s way of marking the team’s historic championship win and giving its community something truly special.
The launch comes with a strictly offline, one-day drop at Nothing’s flagship store in Indiranagar, Bengaluru, with doors opening at 4:00 PM IST. The device will not be available online and is being sold purely on a first-come, first-served basis given the extremely limited stock. The limited-edition variant is expected to retail at around ₹30,000.
The Phone (4b) also marks the debut of Nothing’s new, more accessible “b-series” line. While its internal hardware mirrors the standard model, the design has been fully reimagined for RCB’s fanbase, featuring a deep red finish matching the team’s jersey colour, an RCB logo centred on the rear panel, an expanded camera deco with dual cameras, the signature Glyph Bar, and a new metallic strip design.
On the hardware front, the device runs on a Qualcomm Snapdragon chipset, reportedly the Snapdragon 6 Gen 4, paired with a premium 120Hz AMOLED display for crisp, fluid visuals and advanced on-device AI capabilities.
With this launch, Nothing leans further into fandom-led marketing, using scarcity and exclusivity to turn a sports partnership into a tangible collectible.
