LOTTE India has rolled out its annual back-to-school campaign for LOTTE Choco Pie, celebrating the everyday moments that define the bond between mothers and their children during busy school mornings.
As part of the initiative, the brand has collaborated with five mother-child influencer pairs to create relatable Instagram Reels that capture the simple act of packing a LOTTE Choco Pie into a child’s school bag. The campaign highlights these small yet meaningful gestures of love and care, positioning the snack as a familiar part of children’s school-day routines.
Link 1: https://www.instagram.com/reel/DarZJhOz4o4/?igsh=MWl2aGZvNTVtZnd5dA==
Link 2: https://www.instagram.com/reel/Da2qVJQulfu/?igsh=MXJpanhqaWIwMXNjeg==
Link 3: https://www.instagram.com/reel/DaiNIJBM6A_/?igsh=MW14OXdvaWtuazZsYg==
Link 4: https://www.instagram.com/reel/DaxZ3yezEfg/?igsh=MXFqNDliODZqemhkcA==
According to the company, the creator-led campaign has already garnered over 3.6 million views and reached more than 2 million users on Instagram, helping the brand connect with digitally engaged families during the back-to-school season.
Through authentic storytelling, LOTTE India aims to strengthen its emotional connection with parents by showcasing real-life parenting moments that resonate with young families. The campaign leverages the growing influence of parenting creators to drive engagement while reinforcing LOTTE Choco Pie’s place in everyday family life.
Commenting on the initiative, Rachna Anbumani, Vice President – Marketing, LOTTE India, said, “The back-to-school season is filled with excitement and countless moments that strengthen the bond between parents and children. For years, LOTTE Choco Pie has been part of these everyday rituals, with generations of mothers choosing it as a snack their children enjoy. This campaign celebrates those thoughtful gestures that make school mornings memorable. By partnering with mother-kid creators who reflect authentic family experiences, we hope to build meaningful connections with young parents while reinforcing LOTTE Choco Pie’s role in creating everyday moments of happiness.”
The campaign is being amplified across the participating creators’ Instagram platforms, enabling LOTTE Choco Pie to engage with parents through relatable, creator-led content during one of its key seasonal marketing periods.
