SharkNinja APAC has appointed WPP Media as its integrated media partner for India, as the global home appliance brand accelerates its expansion in the country. Under the mandate, Wavemaker, WPP Media’s media agency, will oversee media strategy, planning, investment and performance marketing across both digital and offline platforms.
The partnership is aimed at building a unified media ecosystem that supports both brand awareness and performance-driven growth as SharkNinja strengthens its footprint in the Indian market.
Commenting on the appointment, Mrunmay Mehta, Managing Director and Country Head – India, SharkNinja, said India is a key growth market for the company, making meaningful consumer engagement essential to its expansion plans. He added that WPP Media’s expertise in strategy, data, technology and execution made it the right partner to drive connected business outcomes.
Amin Lakhani, President – Client Solutions, WPP Media South Asia, said modern brand growth depends on integrating brand building, performance marketing and data-led decision-making. He noted that WPP Media will leverage audience intelligence, AI-powered planning, strategic partnerships and integrated media solutions to help SharkNinja strengthen its market presence and unlock new growth opportunities.
The appointment further reinforces WPP Media’s focus on delivering end-to-end media solutions that combine technology, insights and performance to support brands looking to scale in competitive markets.
