Liqvd Asia has secured the social media and online reputation management (ORM) mandate for Narayana Health after a competitive multi-agency pitch. The win underscores how central digital platforms have become to healthcare decision-making, with patients often researching and engaging online long before ever stepping into a hospital.

As part of the mandate, Liqvd Asia will partner with Narayana Health to build a stronger social media presence and reputation online, focusing on credible, relevant conversations across digital platforms. The tie-up pairs Narayana Health’s healthcare expertise with Liqvd Asia’s strength in social media, digital storytelling and ORM.

Arnab Mitra, Founder and Managing Director of Liqvd Asia, said the most important healthcare conversations often unfold before someone even becomes a patient – through a search, a question, or simply trying to understand next steps. He added that the real opportunity lies not in talking louder but in being more useful in moments that matter, and that Narayana Health’s scale and credibility give the agency a strong foundation to bring that purpose online authentically.

Abhishek Misra, country head – brand & marketing at Narayana Health, said people seeking healthcare are often looking for clarity and reassurance, not just information. He noted that as digital experience becomes part of the patient relationship, it’s essential to communicate with the same responsibility the brand brings to actual care, and that Liqvd Asia offers the expertise to build that presence with rigour.

The mandate arrives as healthcare institutions increasingly engage audiences beyond hospital walls, with digital platforms shaping how people explore choices and navigate their care journeys. The focus going forward will be making Narayana Health’s digital presence a more meaningful part of that experience.