Former Aditya Birla Capital Group CMO Darshana Shah has launched Darshana Shah Strategic Consulting & Coaching, an independent advisory practice built around brand, growth, and customer transformation.
The consultancy will work with founders, leadership teams, and organisations across a wide remit – brand positioning, digital transformation, customer experience, customer insights, go-to-market strategy, and leadership coaching. It marks a shift from operating inside a large group structure to advising businesses directly on the same challenges she spent nearly three decades solving in-house.
The new venture will run alongside The Darshana Shah Show, her leadership interview series featuring conversations with business leaders and entrepreneurs. The show has already crossed 10 million cumulative views across digital platforms, with past guests including Damodar Mall, Ambi Parameswaran, Lulu Raghavan, Malini Agarwal, Arjun Vaidya, Tarun Katial, and Gauri Devidayal. Its episodes centre on leadership, decision-making, resilience, trust, and influence.
Speaking on the launch, Shah said the move reflects a desire to create impact differently after nearly three decades of building brands and leading marketing transformation. Through the consulting practice, she plans to partner with businesses navigating growth, brand transformation, and shifting customer expectations. Through the show, she aims to give back to the business community with candid conversations on leadership and decision-making.
According to Shah, the two ventures are designed to complement each other – both rooted in the same core focus: the customer and the leader.
