Punt Creative has been appointed communications partner for PizzaExpress India, winning the mandate through a competitive multi-agency pitch. The agency will lead the brand’s communication and digital strategy, handling social media, content, and integrated campaign development across platforms.
The role positions Punt Creative to strengthen PizzaExpress India’s digital presence, build its content ecosystem, and shape culturally relevant campaigns that deepen consumer engagement.
Harsh Shah, managing director at Punt Creative, called PizzaExpress a brand with strong heritage and a distinct point of view on food and dining culture, adding that the agency looks forward to building campaigns that grow its digital footprint in India.
Shambhavi Mishra, group head of marketing at Gourmet Investments Hospitality Group (GIHG), said the brand wanted a partner combining strategic thinking with culturally sharp creativity, and that Punt Creative stood out for its understanding of the brand, its audience, and its digital goals.
The appointment comes as PizzaExpress expands its India footprint, extending its handcrafted-pizza offering into more markets while pushing a stronger digital-first narrative. Founded in London in 1965, the brand now runs 38 restaurants across nine Indian cities. Punt Creative’s portfolio spans lifestyle, F&B, healthcare, and consumer brands; GIHG’s India stable also includes Olive Garden, Chili’s, and P.F. Chang’s.
