Garden Vareli has appointed digital agency SW Network to lead its performance marketing mandate, covering media planning and campaign execution across digital platforms.
Under the mandate, SW Network will manage Garden Vareli’s digital media strategy, with a sharp focus on audience targeting, media investments and campaign efficiency, while also supporting the brand’s broader online revenue goals.
Neeraj Katariya, vice president and head of Digital and E-Commerce, Garden Vareli, said the brand wanted a partner with strategic media expertise and a strong grasp of consumer behaviour, adding that SW Network’s data-driven approach and media capabilities positioned it well to help the brand reach the right audiences and accelerate growth.
Raghav Bagai, co-founder of SW Network, pointed to Garden Vareli’s legacy in Indian fashion and its saree collections, saying the agency looks forward to expanding the brand’s digital footprint and strengthening audience engagement.
Shlok Hari, business head at SW Network, added that the agency’s approach will integrate inventory, targeting, creative and data analytics to help the brand scale its online presence efficiently.
SW Network’s existing client roster spans categories and includes IDFC FIRST Bank, Casio, Fujifilm, Titan, CenturyPly and Max Antara. The partnership will focus on media campaigns targeting Garden Vareli’s digital audience across India.
