Madison World has rolled out a wave of leadership appointments spanning its media, content, cinema, sponsorships and out-of-home businesses, as the group works to sharpen specialist capabilities across its portfolio.

The new roster includes Abhishek Bhattacharya as vice president at Madison Media Ultra, Gazal Maheshwari as vice president at Madison Media Infinity, Nilkant Sastri as deputy general manager for the South at MOMS Outdoor Solutions, Abhay Sachar as associate vice president at Madison Turnt and Anugrah Madison, and Iman Raha as vice president of cinema and sponsorships at Madison Turnt.

Bhattacharya, who brings over two decades of experience from JioStar, Bloomberg TV India, Times Group, ABP Group and HT Media, will lead a Mumbai brand portfolio and drive business development at Madison Media Ultra, reporting to COO Jolene Fernandes Solanki. Maheshwari, with 17-plus years including stints at JioHotstar and a decade at Star Sports across properties like the IPL and ICC World Cups, will head key client partnerships at Madison Media Infinity. Sastri takes charge of the South region at MOMS Outdoor Solutions, drawing on 16 years across FMCG, retail and media with names like Nestlé and GSK Consumer Healthcare on his résumé.

Sachar, an 18-year veteran of MTV, Times Group and Mindshare Fulcrum among others, will steer the West and South regions at Madison Turnt and Anugrah Madison, calling experiential marketing central to how brands now build authentic connections. Raha will oversee cinema and non-traditional media at Madison Turnt.

Group CEO Ajit Varghese tied the appointments to Madison’s ongoing Madison 3.0 transformation, positioning the moves as reinforcement for an increasingly fragmented media landscape.