Wondrlab has launched WondrAgents, positioned as India’s first unified Agentic Operating System for influencer marketing, powering its platforms OPA and Opportune. Built as a network of seven specialised AI agents, the system handles the entire influencer campaign lifecycle – from brief and creator discovery through outreach, negotiation, contracting, content evaluation and ROI reporting – and claims to cut campaign go-live time by up to 70%.

The launch extends Wondrlab’s ‘Total Influence’ vision, folding years of influencer marketing experience, proprietary creator intelligence and machine learning into one system built for speed, transparency and precision. Unlike tools that automate isolated tasks, WondrAgents works as a connected operating layer: its seven agents optimise against each brand’s objectives across planning, discovery, negotiation, evaluation and reporting, while human teams retain control of strategy, creativity and relationships. The platform aims to fix a persistent industry problem – reliance on disconnected tools and fragmented reporting – by unifying the entire workflow across OPA and Opportune.

Vandana Verma, Co-Founder of Wondrlab Network, said WondrAgents draws on the creator intelligence and campaign learnings built since 2020, and framed agentic AI as central to combining human and machine strengths for faster, smarter outcomes. Shidush Contractor, COO of OPA & Opportune, added that the system tackles operational complexity – from evaluating creators to generating scripts – so teams can focus on ideas and strategy rather than execution mechanics, describing it as augmentation rather than replacement.

Every campaign feeds a growing knowledge base of creator and audience insights, meaning the system is designed to improve with use. WondrAgents was built by BigStep, Wondrlab Group’s technology arm.