Laxmi Dental has launched a new consumer awareness campaign for its Illusion Zirconia Dental Crowns, fronted by actor Madhuri Dixit, aimed at nudging families to take dental treatment decisions more seriously.
Link: https://www.instagram.com/reel/DdDg68piaYA/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
The campaign centres on two films built around a common household moment: when asked which crown they’d pick for a parent, a son and daughter both shrug and say “Whatever.” Dixit steps in to call out the casualness, drawing a parallel to how carefully parents plan decisions for their own children. Both films close with the family opting for Illusion Zirconia.
Rajesh Khakhar, chairperson & whole-time director at Laxmi Dental, said the brand wants patients to see dental crowns as a long-term investment and to feel equipped to make informed choices, adding that Illusion Zirconia pairs CAD/CAM precision with dependable craftsmanship to give dentists and patients confidence in the outcome.
Dixit said she partnered with Illusion Dental Lab, a division of Laxmi Dental, because patients deserve clarity on what goes into their smile, pointing to the brand’s track record of over three million Illusion Zirconia crowns delivered across 28 countries.
The films close on the line, “When the dentist asks, ‘Which crown?’, it’s Illusion Zirconia, hands down,” positioning the brand as the confident, considered answer to an often-overlooked question.
Illusion Zirconia Dental Crowns are manufactured by Illusion Dental Lab using CAD/CAM technology and FDA- and CE-certified materials, with over three million crowns delivered globally.
The campaign will run across digital and social media platforms.
