Story Digital has been appointed as the integrated creative agency for Mankind Pharma’s HealthOK, one of India’s leading Pure Veg multivitamin brands. Under the mandate, the agency will drive HealthOK’s creative direction across both digital and mainline platforms, with the goal of building sharper awareness, cultural relevance, and stronger recall for the brand.
The appointment comes as HealthOK looks to deepen its foothold in India’s expanding wellness space through more insight-driven, culturally tuned communication. Story Digital already has an established relationship with Mankind Consumer Products, HealthOK’s parent, having delivered notable creative work for sister brands Gas-O-Fast and Nimulid.
Joy Chatterjee, VP – Sales & Marketing at Mankind Pharma, said the brand was looking for a partner who understood both consumer behaviour and cultural context, adding that Story Digital brought a clear strategic vision for HealthOK’s future. Pratiek Sawhney, Co-Founder of Story Digital, called the mandate a natural extension of the agency’s organic partnership with Mankind, built on trust developed across earlier campaigns.
The collaboration has already produced its first major output – a HealthOK campaign featuring fast bowler Bhuvneshwar Kumar, aimed at boosting brand credibility and top-of-mind recall. It’s positioned as the opening chapter of a larger integrated push between the two.
With more digital-first ideas and mainline campaigns reportedly in the pipeline, the partnership signals a longer-term creative bet – one aimed at turning HealthOK into a more culturally distinctive name in India’s crowded wellness category.
