Pulse Candy, the confectionery brand from Dharampal Satyapal Group (DS Group), is marking its fifth consecutive Ganesh Mahotsav association in Maharashtra with a digital-first campaign that enables devotees to make personalised offerings to Lord Ganesh. Under the larger brand thought ‘Desh Ki Pulse Se Bana Ganpati Tyohar’, the campaign, ‘Pulse Se Arpan, Bappa Ko Samarpan’, combines technology, … Read more
Philips is turning up the heat in India’s growing airfryer market with its latest campaign, ‘Airfryer Matlab Philips’, featuring actor and entrepreneur Sushmita Sen as the brand ambassador. The campaign builds on Philips’ long-standing presence in the category, aiming to strengthen its association with airfrying while encouraging more Indian households to embrace the appliance. The campaign … Read more
Anngad Singh has taken on the role of Director, Digital Commerce (E-Commerce) at Procter & Gamble. With over eight years at P&G, he brings extensive experience across digital commerce, trade marketing, sales strategy, and key accounts, having previously served as Director, Corporate Trade Marketing.
Shabari Talati has been elevated to Associate Vice President at WPP Media, having previously served as Director. Before joining WPP Media, she was Group Head at Starcom for over a year. Talati also brings prior experience from Madison World, Carat, Interactive Avenues and Chimp&z Inc.
Da Milano Group has appointed Piyush Singh as Group CEO, bringing 18+ years of experience across consumer businesses, retail and transformation. He will focus on strengthening the brand portfolio, driving operational excellence, and accelerating growth across retail, D2C and emerging channels as the Group enters its next growth phase.
Apple is leaning on cashback, trade-in benefits and interest-free EMIs to soften the impact of sharp iPhone price increases in India, as the company continues to push further into the premium smartphone segment. Customers purchasing the iPhone 18 Pro, 18 Pro Max or iPhone Duo can avail cashback of up to ₹7,000, while the iPhone 17 offers … Read more
EaseMyTrip cofounder and promoter Nishant Pitti has pledged shares worth around Rs 212 crore in parent company Easy Trip Planners for personal use, according to a regulatory filing. The latest pledge, completed on August 24, covers 34.51 crore shares, representing 8.66% of the company’s total equity. The shares have been pledged in favour of Motilal Oswal Financial Services, … Read more
Hyundai Motor India has officially revealed the name of its much-awaited new SUV for the Indian market – Hyundai BAYON – kicking off the next phase of its product launch narrative. The name reveal comes ahead of further details expected in the coming weeks, with Hyundai positioning BAYON as a technology-led SUV designed for a new generation … Read more
Ai+ Smartphone is taking its brand visibility beyond conventional advertising with a high-impact metro association at one of Delhi’s busiest commuter hubs – Rajouri Garden Metro Station. As part of the association, the station will now carry the branded identity “Ai+ NOVA Smartphone Rajouri Garden Metro Station,” placing the smartphone brand directly into the daily journeys of … Read more
Story Digital has been appointed as the integrated creative agency for Mankind Pharma’s HealthOK, one of India’s leading Pure Veg multivitamin brands. Under the mandate, the agency will drive HealthOK’s creative direction across both digital and mainline platforms, with the goal of building sharper awareness, cultural relevance, and stronger recall for the brand. The appointment … Read more