Story Digital has been appointed as the integrated creative agency for Mankind Pharma’s HealthOK, one of India’s leading Pure Veg multivitamin brands. Under the mandate, the agency will drive HealthOK’s creative direction across both digital and mainline platforms, with the goal of building sharper awareness, cultural relevance, and stronger recall for the brand. The appointment … Read more
magicpin has taken a cheeky jab at Apple’s recent “Duo” launch with an outdoor billboard campaign that swaps premium tech pricing for a desi food discount play. The OOH creative reads “Paneer Duo Pyaaza – the only Duo we can afford,” pairing the line with an image of a folded-phone-style device opening up to reveal … Read more
Blinkit has rolled out a festive Ganesh Chaturthi campaign, blending its “last minute app” positioning with the spirit of the festival through a print-and-digital ad that puts convenience at the centre of celebration. The creative features a live-tracking style phone screen showing an order titled “Bappa’s favourites arriving in minutes,” complete with a delivery map … Read more
BMW India has named actor Ranveer Singh as its Brand Voice, unveiling the association alongside the launch of the new BMW 7 Series flagship range in Gurugram on September 11. Singh made his entrance at the launch by arriving in the BMW i7 M70, the range-topping model in the new 7 Series lineup, before unveiling … Read more
LUX Champion has rolled out its #SayNoToGiliChaddi campaign, tackling a distinctly monsoon-season problem – underwear that just won’t dry – while pushing the faster-drying edge of its Stretch Collection. Built around the line “Say No to Gili Chaddi and Say Yes to LUX Champion,” the campaign skips the usual innerwear talking points of comfort, fit … Read more
The Delhi High Court has ordered Meta and Google to take down several Facebook pages and YouTube channels found circulating deepfake videos of India TV chairman Rajat Sharma, while also setting up a faster process for the veteran journalist and his channel to flag future violations. In a permanent injunction dated August 24, Justice Jyoti … Read more