Pulse Candy, the confectionery brand from Dharampal Satyapal Group (DS Group), is marking its fifth consecutive Ganesh Mahotsav association in Maharashtra with a digital-first campaign that enables devotees to make personalised offerings to Lord Ganesh.
Under the larger brand thought ‘Desh Ki Pulse Se Bana Ganpati Tyohar’, the campaign, ‘Pulse Se Arpan, Bappa Ko Samarpan’, combines technology, devotion and consumer participation to offer a contemporary take on the traditional practice of Arpan.
The initiative will run from September 14 to 23 across key Maharashtra markets, including Mumbai, Pune, Nagpur, Nashik, Aurangabad and Jalgaon.
The experience addresses the challenge of large festive crowds, which can prevent devotees from making their desired offering personally. Through an interactive Mushak-led digital experience, participants can create a personalised Arpan, which is symbolically carried to Bappa by Mushak, Lord Ganesh’s divine messenger.
Participants will receive a Pulse candy pack and a branded plantable seed-paper card as a symbolic blessing. Those engaging through WhatsApp will also receive personalised Ganpati greetings.
The activation is available through the campaign microsite, allowing consumers to participate from anywhere.
The initiative further strengthens Pulse’s ‘Pulse of India’ platform by combining cultural relevance with technology-led consumer engagement.
