Beats by Dre has rolled out a new campaign, “Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner,” featuring the model alongside multiple versions of herself to introduce the brand’s new flagship over-ear headphones.
The Beats 360 marks the brand’s first move into interchangeable ear cushions and headband cushions, letting users switch colours and cushion types to create their own personalised look.
The campaign centres on a minute-long ad film in which Jenner walks into a café aptly named Kendalls, only to find herself everywhere she turns. The woman across the table, the barista behind the counter, the coffee machine, even the portraits on the wall, every element in the café is some version of Kendall. The twist lies in the details: each version wears a different design variation of the Beats 360, turning the film into a showcase of the headphone’s customisation options.
As Jenner moves through the space, the film transforms the concept of personalisation into a playful, immersive world where every “Kendall” has her own distinct identity and style. It closes with Jenner exiting the café in her own pair of Beats 360, alongside the tagline: “One headphone. Every version of You.”
The campaign leans into humour and repetition to communicate a straightforward product truth, that the Beats 360 is designed to look different on everyone who wears it, using Jenner’s star power to visualise just how many ways that customisation can play out.
