ITC has acquired the remaining 52.5% stake in Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, taking its holding to 100%. Sproutlife is now a wholly owned subsidiary of ITC, effective September 28, 2026.
The deal was completed through a secondary transaction, with ITC buying 13,445 equity shares for approximately ₹645 crore in cash. It previously held around 47.5% of the company. According to the disclosure, the transaction needed no governmental or regulatory approvals and is not a related-party transaction. ITC said the move supports its strategy of building a future-ready foods portfolio.
Yoga Bar was incorporated in February 2015 and has grown as a digital-first brand, with a large share of sales coming from direct-to-consumer and e-commerce channels while its offline distribution keeps expanding. Sproutlife’s revenue has risen sharply, from ₹108 crore in FY2023-24 to ₹200 crore in FY2024-25 and ₹452 crore in FY2025-26, more than a fourfold jump in two years.
For ITC, full ownership brings greater control over the brand’s direction and a chance to pair Yoga Bar’s digital strengths with its own distribution reach and FMCG ecosystem. The deal also reflects how digitally built brands are reshaping India’s FMCG market. ITC has not shared specific plans for Yoga Bar following the acquisition.
