Hansaplast has launched a range of washproof printed plasters for children in Sports and Wildlife variants, featuring former South African cricketer Jonty Rhodes in its campaign. The range includes 10 prints, and the campaign positions minor cuts and scrapes as part of everyday play rather than an interruption.
Link: https://www.instagram.com/reel/Dd8e4mdpXsp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
A new television commercial shows Rhodes interacting with a child after a minor scrape. The film draws on his association with cricket and its physical demands, since his diving fielding style often involved cuts, scrapes and knocks. It uses that sporting connection to show how children can get back to their activities after a minor injury.
The plasters are designed to block 99% of bacteria and offer antiseptic protection with Benzalkonium Chloride. They also come with a washproof construction and strong adhesion for everyday use. Designed and printed in India, the range showcases the brand’s push into fun, collectible designs for an everyday first-aid essential.
Geetika Mehta, managing director of NIVEA India, said India’s kids’ market is evolving rapidly, with the childcare products industry growing at an estimated 20% CAGR between 2024 and 2029. With around 13 crore urban children under the age of 14, she noted a significant opportunity to meet the changing expectations of today’s young parents, who now look beyond basic utility for premium products that combine quality, protection and engaging experiences. She also added that combining 140 years of wound care expertise with trusted protection and fun designs turns a routine care moment from first aid to feel-good.
