Reva, the natural diamond jewellery brand from PNGS Reva Diamond Jewellery, has appointed actor Sharvari as its first brand ambassador. The association follows the brand’s March 2026 stock exchange listing and comes as it expands its retail and digital presence. Sharvari will feature across print, digital, outdoor and in-store campaigns, starting with the festive and wedding season.
Reva currently operates 38 stores, including five exclusive outlets and 34 shop-in-shop counters within the P. N. Gadgil and Sons network, with a presence concentrated in Maharashtra and expansion under way in Gujarat and Karnataka. It opened exclusive stores at Amanora Mall, Pune, in July and in Nashik in September, and launched its e-commerce platform, revadiamonds.com, last month. The brand plans around 15 company-owned exclusive stores within 24 months, mainly in Tier 1 cities, along with select Tier 2 and metro markets.
Amit Modak, CEO, said Reva is entering a defining phase and needs a nationally resonant face as it grows beyond its home ground, including into North India. Director Aditya Modak described Sharvari as rooted and real, having earned her place through her own effort, much like a natural diamond. He added that today’s woman buys diamonds for herself and her milestones, not just weddings.
Sharvari said being the first face of Reva is exciting, noting that P. N. Gadgil and Sons has long stood for trust and tradition. She was drawn to how the brand brings natural diamonds into everyday life with modern designs and a timeless appeal.
