Marzi by Primus, a lifestyle and community platform for adults aged 50 and above, has announced actor, entrepreneur and fitness enthusiast Suniel Shetty as its brand ambassador. The association celebrates active ageing, meaningful connections and the freedom to explore life on one’s own terms.
Built on the belief that growing older should mean more freedom, discovery and fulfilment, Marzi encourages people to pursue their passions, make new friends, travel and stay active. The platform brings like-minded individuals together through curated meet-ups, interest-based communities, social events, fitness activities and learning experiences.
The partnership will be launched through a new ad campaign featuring Shetty, highlighting the joy of finding people who share your interests. The film ends with the message: “Be where you belong. With Marzi meet-ups, find your kind.”
Shetty said his age is a fact, but how he lives is his choice. At 65, he is still learning, staying fit and discovering new passions, and he believes a fulfilling life is also about friendships, shared experiences and travel. Founder Adarsh Narahari said ageing in India has long been linked with slowing down, dependency and retirement, when it should be about freedom and new beginnings. He added that Shetty’s commitment to fitness and constant reinvention embodies this philosophy, and that the brand is delighted to have him inspire India’s “Generation Evergreen”.
