airpay has released its latest festive film, “Merchant’s Festive Check List”, to recognise the people behind India’s festive commerce. While Diwali brings lights and celebrations, it is also one of the busiest times of the year for merchants, with longer working hours, growing queues and plenty to manage. Built around the line “Tyohaar Aapka. Zimmedari Humari”, the film highlights how reliable payments help them keep things running smoothly.
Set amid the familiar chaos of a busy shop, the film follows a shopkeeper juggling stock, staff, suppliers and customers. As the narrator ticks off his responsibilities, he asks whether payments are also on that list. The shopkeeper’s matter-of-fact reply, “Nahi”, delivers the message with dry humour. The film closes with “Asli human support” and “14 Saalon ka bharosa”, reflecting airpay’s blend of dependable technology and human support.
The campaign marks 14 years of airpay building payment infrastructure for businesses. Founder Kunal Jhunjhunwala said Diwali is one of the most important times for merchants, full of excitement, opportunity and hard work. He added that after 14 years of working with them, airpay understands how much they need a payment partner they can rely on when business peaks.
With the film, the brand wants to celebrate the people behind the festive rush and assure them that while they take care of customers and business, airpay will take care of payments. The film has premiered on YouTube and will roll out across digital platforms, with the campaign extending to OTT.
