Britannia Bourbon, India’s No. 1 Bourbon biscuit, has teamed up with Kolkata’s iconic sweet shop Banchharam’s to launch the limited-edition Britannia Bourbon Chocolate Sandesh. Made with Bourbon biscuit and topped with crunchy crumbs, it is designed for festive gatherings, pandal hopping and gifting, and comes in a special festive box.

Banchharam’s has grown from a humble Central Kolkata shop into a brand with over 34 outlets across Kolkata, Bengaluru and Mumbai. Sikharesh Saha, Chief Growth Officer, said festivals and sandesh go hand in hand, and the partnership adds a fresh twist to a loved tradition.

Siddharth Gupta, VP Marketing, Britannia, said the collaboration reflects the brand’s belief in “Many Indias”, where distinct cultures and tastes are celebrated authentically. Schbang, which conceptualised and executed the campaign, brought the two “OGs” together around Bourbon’s chocolate indulgence and Banchharam’s legendary sandesh, said Samarth Pandey, AVP Brand Solutions.

The Chocolate Sandesh will be available through the festive period at Banchharam’s outlets in Kolkata and at Netaji Subhash Chandra Bose International Airport. It can also be ordered on Swiggy and Zomato, while three prominent pandals will host dedicated Britannia Bourbon × Banchharam’s counters.