Anuj Bhandari, founder and principal strategist at DGTOOHL, has launched OmniVertex, an AI-powered marketing intelligence and optimisation platform. Built for advertisers and agencies, it brings media investment management and campaign analysis across multiple digital channels into one unified system, giving marketers a clearer view of performance.
As brands spread budgets across Meta, Google, TikTok and Snapchat, consolidating data and judging effectiveness has become harder. Fragmented reporting hides inefficiencies and limits sound budget decisions. OmniVertex addresses this by combining cross-platform spend and campaign data, then using AI and machine learning to spot optimisation opportunities and reduce dependence on manual reporting.
The launch comes as digital advertising places greater weight on accountability, data integration and measurable returns. With campaigns stretching across platforms and markets, advertisers want tools that turn scattered numbers into actionable insights. Bhandari said the goal is to simplify this by placing media spending in one environment, where machine learning supports smarter budget allocation.
Looking ahead, Bhandari plans to take OmniVertex into Southeast Asia and the Middle East, where diverse digital ecosystems are fuelling demand for integrated marketing intelligence. The expansion will focus on greater visibility into media investments and simpler cross-platform analysis, while strengthening the product’s position in AI-led marketing technology.
