This festive season, brands are going beyond product promotion to explore tradition, family ties and community spirit. According to afaqs!, these campaigns stand out for how they blend emotion with creativity.
Asian Paints returns with its annual Sharad Samman campaign for Kolkata’s Durga Pujo. The film, titled Mon Jitey Nilo, brings back mascot Gattu and shows that the joy of building pandals and uniting communities can matter as much as winning awards.
Adani Cement turned everyday industrial material into an aerial installation at its 103-year-old Kymore Cement Works near Katni/Jabalpur, Madhya Pradesh. Under the theme “Jahan Vishwas, Wahan Shakti,” the tribute honours both Navratri and Durga Puja.
Google Gemini teams up with singer Falguni Pathak for #TyohaarMaxxingWithGemini. The film shows how she uses the AI assistant to manage Navratri preparations and the many tasks the festive season brings.
Birla Opus Paints tells a gentler story in Duniya Ko Rang Do. A young girl visiting India after a long time slowly warms to her family’s Durga Pujo celebrations, and shared food, rituals and traditions turn an unfamiliar experience into new memories.
Together, these campaigns show how brands can tap into festive nostalgia, belonging and togetherness while staying true to the season’s spirit.
