Campa has rolled out a Durga Puja campaign across Kolkata, using branded trams, Puja pandals and creator-led content to connect with the city’s festive celebrations. The campaign brings the brand into some of the most visible public spaces during the season, blending outdoor branding, on-ground activations and digital storytelling around Durga Puja and Kolkata’s festive culture.
At the centre of the campaign are Pujo-themed Campa trams, which place the brand on one of the city’s most iconic modes of transport. Trams are deeply woven into Kolkata’s identity, and the festive branding turns them into moving symbols of celebration as the city comes alive for Puja.
Campa has also branded multiple Durga Puja pandals, placing the campaign in locations that draw large numbers of visitors during the celebrations. This gives the brand a presence where the festive energy is at its peak, right in the middle of the crowds, lights and rituals that define the season.
The campaign extends to digital platforms through content created by local and national creators. Starting with a ride on the Campa-branded trams, the creators explore Puja pandals, busy shopping areas, Bengali food spots and well-known landmarks across Kolkata. Their content captures the city’s Puja experience from different perspectives and carries the campaign beyond the streets to wider online audiences.
