NICMAR, the National Institute of Construction Management and Research, has renewed its association with Tonic Worldwide as its integrated digital marketing partner. The mandate was first awarded in October 2025 after a multi-agency pitch, and the renewal was announced on October 21, 2026.

Under the renewed mandate, Tonic Worldwide will continue to manage NICMAR’s digital media presence across social media, SEO, performance marketing and offline creatives. The focus will remain on strengthening the institution’s digital presence, building its online reputation and driving enrolments across its campuses in Pune, Hyderabad, Delhi NCR and Mumbai.

Gaurav Bajpai, Director of Sales and Marketing at NICMAR, said Tonic Worldwide has shown a strong understanding of the institution’s audience and ambition over the past year. He noted that as student aspirations and industry demands continue to evolve, NICMAR is glad to carry the partnership forward and build on the momentum the two teams have created together.

Sudish Balan, Co-Founder and Chief Creative Officer at Tonic Worldwide, called the renewal gratifying and a testament to the trust placed in the agency. He described NICMAR as an institution that produces industry-ready talent for the construction and infrastructure sectors, adding that the agency’s aim has been to connect that academic excellence and campus culture with students in a meaningful and relatable way. He said the whole team looks forward to taking the brand’s story to the next level.