Nutella, Ferrero’s hazelnut cocoa spread, has launched a Diwali campaign featuring actor and brand endorser Ranveer Singh. The digital film centres on festive preparations, family gatherings and the role food plays in celebrations.
Link: https://www.instagram.com/reel/DejwUL_zhaB/?utm_source=ig_web_copy_link&rpxt=NTc4MTIwNjQ2YQ==
The film follows Singh as he gets his home ready for Diwali, arranging cushions and lights. The fragrance of mogra flowers reminds him of his grandmother before he heads to the dining table to check the festive spread. Noticing that Nutella is missing, he places the jar at the head of the table. The film ends with guests saying, “Diwali tastes better with Nutella.”
Zoher Kapuswala, marketing head, Ferrero India, said food sits at the heart of how Diwali is celebrated, from traditional favourites made at home to the special additions that make a festive table feel complete. He added that Singh’s infectious energy makes Nutella feel like an effortless part of the celebration rather than just another product on the table.
Kapuswala said the brand hopes the film inspires people to add their own Nutella touch to the festive season and make Diwali a little more delicious. The campaign will run on digital platforms.
