Featuring Elvish Yadav, Isha Malviya and Rajat Sood, the dating entertainment show gives the men’s intimatewear brand a platform to explore confidence, attraction and shared effort in relationships.
Men’s intimatewear brand UNDRESS has partnered with JioHotstar’s dating entertainment show Rizz Master as its presenting brand, linking its proposition with conversations around dating, chemistry and making lasting impressions.
Featuring Elvish Yadav, Isha Malviya and Rajat Sood, the show premiered on October 22, 2026, with its first episode scheduled to go live on JioHotstar Tadka on October 29.
Through the association, UNDRESS aims to challenge conventional perceptions of men’s intimatewear as a category driven primarily by comfort and functionality. The brand is using the platform to highlight how confidence and personal choices can play a role in attraction, while making the case for shared effort in relationships.
Shradha Chaturvedi, founder of UNDRESS, said the brand believes intimatewear can represent more than everyday comfort. She added that while Rizz Master focuses on confidence, chemistry and first impressions, the effort involved in a relationship continues beyond securing a date.
According to Chaturvedi, the partnership offers an opportunity to take this conversation to a younger audience through a format that reflects contemporary dating culture.
The association also reinforces UNDRESS’s philosophy: “If intimacy involves two people, the effort should too.” The brand is using this message to underline the importance of mutual participation and intention in relationships.
By integrating its messaging into a dating-focused entertainment property, UNDRESS is looking to expand the conversation around men’s intimatewear beyond its functional role and connect it with confidence, attraction and the dynamics of modern relationships.
