The campaign uses humorous, relatable festive moments to promote personalised chocolate gifting for individuals and corporates.
Link: https://www.instagram.com/reel/DegXBRHRzVp/?psln=Nm91ZXp1dTE3MHoy
Éntisi Chocolatier has launched its first advertising campaign for Diwali 2026, placing its Gifting Concierge service at the centre of its festive offering. The service aims to simplify gifting with personalised chocolate selections and tailored delivery options.
The campaign unfolds through a series of reels built around familiar Diwali gifting dilemmas, from receiving repetitive gift boxes and choosing presents that miss the mark to the temptation of keeping chocolates intended for someone else. Using humour and everyday situations, the communication presents the service as a convenient way to make festive gifting more thoughtful.
The Gifting Concierge helps customers choose from chocolate assortments and hampers, including dark chocolate and sugar-free options. Personalisation extends to handwritten notes and delivery arrangements, with the service catering to both individual and corporate gifting requirements.
Nikki Thakker, founder of Éntisi Chocolatier, said Diwali gifting is about making people feel valued, but selecting the right present for everyone can become overwhelming. The service is designed to make the process easier while ensuring each gift feels personal and considered.
She added that the brand’s debut advertising campaign offers an opportunity to bring its philosophy to life through relatable situations and humour, allowing customers to focus more on the joy of giving.
Built around the proposition, “You make the list. Éntisi takes care of the gifting,” the campaign connects the brand’s festive communication with a service-led offering, positioning personalised chocolate gifting as a simpler alternative to the usual seasonal scramble.
