In a strategic move that signals ambitious growth plans in the creator economy, Collective Artists Network has appointed Sudeep Subash as the new CEO of Big Bang Social. The appointment comes with a twist—Subash will retain his current position as Chief Revenue Officer of Collective Artists Network, creating a powerful dual role at the intersection of talent management and branded content.
The appointment positions Subash at the forefront of India’s rapidly evolving influencer marketing landscape. As CEO of Big Bang Social, he will spearhead revenue expansion, team development, and market relationships, leveraging his extensive experience in the creator economy to drive innovation in influencer partnerships and branded content initiatives.
“I’ve known few leaders in my life that have been as invested in their teams as Sudeep Subash,” praised Vijay Subramaniam, founder and group CEO of Collective Artists Network. “His ability to scale businesses, drive innovation, and foster a culture of collaboration makes him the perfect leader to take Big Bang Social to new heights.”
Subash himself appears energized by the challenge ahead. “We are at a pivotal moment where content, culture, and commerce are converging like never before,” he stated. “I look forward to working with our teams, creators, and brand partners to drive meaningful growth and shape the future of this dynamic ecosystem.”
The appointment reflects Collective Artists Network’s strategic vision to strengthen its position where advertisers and content-led commerce intersect—a space that continues to attract significant investment as brands seek authentic connections with audiences through creator partnerships.
