This Diwali, Viral Vault, India is putting the spotlight on the people and ideas behind the brands with the launch of AdLight 2026, its annual festive initiative celebrating marketing leadership and creative excellence. The initiative will feature 40 Chief Marketing Officers (CMOs) from across brands, recognising the leaders driving brand growth, building consumer connections and navigating an increasingly dynamic marketing landscape.
Starting today, the CMO reveal will roll out through the festive week. Rather than presenting the entire list in a single reveal, the series will introduce the featured leaders in daily batches, giving each an individual moment of recognition and bringing their names and brands into focus.
Later in the week, AdLight 2026 will also recognize the 10 best Diwali campaigns of the year, revealed together in a single, dedicated feature. Separate from the CMO spotlights, these campaigns stood out for the way they captured attention, connected with audiences and set new benchmarks for creativity in Indian marketing.
For Viral Vault, India, AdLight is an opportunity to celebrate the marketing stories that reach consumers every day, and the vision and strategic thinking behind them. The initiative also reflects the spirit of Diwali, a time of celebration, recognition and new beginnings, with a spotlight on the minds and ideas shaping the next chapter of brand building.
AdLight 2026: The People. The Brands. The Diwali Magic.
